Thank you for your interest in our company and products. It is very important to us that your personal data are secure so that you are able to use our website without reservations.
The following document provides information on how your personal data is processed during your visit to our website. The data protection information applies solely to the website operated by A&E Gütermann www.guetermann.com and does not extend to external links.
Gütermann GmbH Data Protection Information – Website
Last updated: 31/03/2022
The controller under data protection law is Gütermann GmbH, Landstraße 1, D-79261 Gutach-Breisgau, Germany, represented by managing director Jürgen Drescher. Mr Drescher can be contacted at the above address, by e-mail at firstname.lastname@example.org or by phone on +49 7681 21 26.
Data privacy is of our utmost concern.
We are delighted that you are interested in our company, products and services and want you to feel safe visiting our websites, not least in terms of personal data protection. Your data is collected and used in strict compliance with General Data Protection Regulation (GDPR), Germany’s Federal Data Protection Act (BDSG n. F.) and Telecommunications Telemedia Data Protection Act (TTDSG). We are particularly committed to keeping your personal data confidential, and we therefore work strictly within the statutory framework in force. Personal data is collected on a voluntary basis, whenever this is possible for us. We will only share such data with third parties if you have expressly consented to this. By using SSL encryption, our aim is to ensure high levels of security on our website in general. After all, we do take the protection of your personal data very seriously. It goes without saying that we comply with the provisions of the Federal Data Protection Act and other data protection laws. We want you to know what data we are collecting, when, and how we are using it. We have put in place technical and organisational measures to ensure that both we, and external service providers, follow data privacy rules.
‘Personal data’ means any information concerning the personal or material circumstances of an identified or identifiable individual. Personal data such as your real name, e-mail address, postal address or telephone number can identify you as an individual. Other personal data such as your age, gender, profession or your PC’s IP address cannot identify you directly, but can make you identifiable as an individual, and is therefore also included under data privacy.
Following the principles of data reduction and data economy, we only collect personal data to the extent that and for as long as this is necessary for using our website or as required by law. When collecting and processing personal data, we comply strictly with the applicable statutory provisions and with this Data Protection Information. If the purpose for which data was collected no longer applies, or the statutory retention period has lapsed, collected data is blocked or erased. Our website can often be used without any personal data being shared. When we collect personal data – your name, address or e-mail address, for example – this data is collected on a voluntary basis. Such data is never shared with third parties, unless you have expressly consented to this.
Provision of information, erasure and blocking
You can obtain from us, at any time and free of charge, information about the personal data we have stored about you, as well as about where this data came from, who the recipient was, and what the purpose was for collecting and processing the data. You also have the right to demand that your data be corrected, blocked or erased. This does not include data that must be retained by law or is required to properly perform transactions. So that data can be blocked at any time, data is held in a blocked file for control purposes. If data does not have to be archived by law, we will erase your data at your request. If there is an obligation to archive data, we will block your data. If you have any questions or concerns about the correction, blocking or erasure of personal data, please contact our Data Protection Officer using the contact details given in this Data Protection Information or at the address given in the Legal Notice.
Collection of access data in server log files
In order to provide and display content through our website, certain data has to be recorded for technical purposes. When you access our website, these ‘server log files’ are recorded by us or the provider of the web space. This information cannot be attributed to you personally. For technical reasons, it is essential for providing and displaying our content. It is also used for statistical purposes and to help us continually improve our website. The information in question consists of the name of the website, the file, today’s date, the data volume, the web browser and version thereof, the operating system used, the domain name of your Internet provider, the referrer URL, i.e. the page from which you were referred to our site, and the corresponding IP address. We use this data in order to display and provide our content, and for statistical purposes. The information helps us to provide and continually improve our website. We also reserve the right to review the data mentioned at a later time, in the event that unlawful use of our website is suspected.
Our website uses SSL encryption. Please note that SSL encryption is activated when you carry out certain activities. It is easy to recognise when encryption is being used: The display in your browser line changes from ‘http://’ to ‘https://’. SSL-encrypted data cannot be read by third parties. Only transmit your confidential information when SSL encryption is activated. If you are in any doubt, please contact us.
Your visit to our website will not be tracked until you click on “accept” in the cookie hint. If you do not want your visit to be tracked again, please click on “decline”. You will then be redirected to our privacy page. Please deactivate the checkbox there.
The cookies we use are outlined below.
Web analytics using Matomo
We use the open source software Matomo on our website. Matomo stores permanent cookies on your PC, which can be read again when you next visit our website. They support the display of our website and help you to navigate our website. If individual pages of our website are called up, the following data is stored:
- Two bytes of the IP address of the user’s calling system
- The website accessed
- The website from which the user reached the accessed website (referrer)
- The subpages accessed from the website called up
- The time spent on the website
- The frequency with which the website is accessed
Visits to our website can also be analysed in real-time.
The software runs exclusively on the servers of our website. Personal data of the user is only stored there. The data is not passed on to third parties.
The software is set so that the IP addresses are not saved completely, but 2 bytes of the IP address are masked (e.g.: 192,168.xxx.xxx). This means that the assignment of the shortened IP address to the accessing computer is no longer possible.
Processing users’ personal data enables us to analyse the surfing behaviour of our users. Evaluating the data obtained allows us to compile information on the use of the individual components of our website. This helps us to continuously improve our website and make it more user-friendly. By anonymising the IP address, the users’ interest in protecting their personal data is sufficiently taken into account. The legal basis for using Matomo is your consent (Art. 6 (1) lit. a GDPR). See also Right to object, revocation of consent below.
You can change the cookie settings at any time, including at a later date, on our website at https://www.guetermann.com/en/data-protection. If you do not provide your consent, no Matomo cookies are stored.
Matomo Tag Manager
On our website we use the Matomo Tag Manager. The Matomo Tag Manager is a solution of the open source software Matomo with which we can manage our website tags via an interface. Matomo Tag Manager is a cookie-less domain that does not collect or store any personal data. The Matomo Tag Manager only provides for the triggering of other tags, which in turn may collect data. Matomo Tag Manager cannot access this data. If you have deactivated your cookies at the domain or cookie level, this deactivation will remain in effect for all tracking tags that have been implemented via Matomo Tag Manager.
On our website we use the remarketing function “Facebook Custom Audience”, a tool of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”).
The purpose of “Facebook Custom Audience” is to reach Facebook users who have previously visited the website of our guetermann.com, to address them on Facebook with appropriate information about our products and services and possibly also to find new people who resemble our website visitors. This may lead, for example, to you being creatively addressed on Facebook with an advertising material from Gütermann GmbH/Gütermann after you have visited the website.
A Facebook pixel has been implemented on our website for this purpose. When you visit our website, information from this Facebook pixel is transferred to a Facebook cookie on your computer and from there a connection to the Facebook servers is established. The collected data is then indirectly transferred to Facebook via the Facebook cookie on your computer. Responsible for this data processing are Facebook Inc. and Gütermann GmbH.
The Facebook cookie set by Facebook on your computer is neither visible nor changeable by Gütermann GmbH.
Technical HTTP header data
Information about the web browser, page location, document, URL reference and user agent of the web browser as well as the IP address (which according to Facebook in Germany can only be evaluated at the general country level).
Pixel specific data
Pixel ID and Facebook cookie data are collected, as well as information about which pages you have visited.
Processing of the collected data
Facebook assigns the above information to your personal Facebook user account. Gütermann GmbH neither stores nor processes this information.
Recognition is possible across websites and, under certain circumstances, across devices by Facebook (but not by Gütermann GmbH), if Facebook can assign different devices to you, for example. Gütermann GmbH can only recognize you indirectly by allowing Gütermann GmbH to address you anonymously as a Facebook user on Facebook.
This assignment is largely made possible by the Facebook cookie. According to Facebook, the information sent from the Facebook pixel to Facebook is currently stored for 180 days, after which time it is encrypted and anonymized. Gütermann GmbH has no influence on this procedure.
The legal basis for using the Facebook pixel is your consent (Art. 6 (1) lit. a GDPR). See also Right to object, revocation of consent below.
Further information from Facebook on the collection, processing and use of your data by Facebook can be found under Internet addresses:
We cannot take responsibility for the information provided by Facebook.
Vimeo without Tracking (Do-Not-Track)
We have integrated video links from Vimeo on our website via an iframe. The provider of the video portal is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA. When you visit one of our pages equipped with Vimeo videos, a connection to the Vimeo servers is established. In the process, the Vimeo server is informed which of our pages you have visited. In addition, Vimeo obtains your IP address. However, we have set Vimeo so that Vimeo will not track your user activity and will not set any cookies. Vimeo is used to present our online services in an appealing way. With your consent in the cookie banner, you agree to your user data being processed (Art. 6 (1) lit. a GDPR). See also Right to object, revocation of consent below.
Use of YouTube
We use the video platform “YouTube” of the company Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to post our own videos and make them publicly available. However, in the event that you follow a link on YouTube, we would like to point out that YouTube stores the data of its users (e.g. personal information, IP address) in accordance with its own data usage guidelines and uses it for business purposes. When you access a page that has an embedded video, a connection is established to Google’s servers and in doing so, the content is displayed on the website by notifying your browser. We use the “enhanced privacy mode” option provided by Google.
According to Google’s information, in “extended data protection mode” your data – in particular which of our Internet pages you have visited as well as device-specific information including the IP address – is only transmitted to the YouTube server in the USA when you watch the video. By clicking on the video, you consent to this transmission. If you are logged in to Google at the same time, this information will be assigned to your YouTube member account. You can prevent this by logging out of your member account before visiting our website. The legal basis for using YouTube is your consent (Art. 6 (1) lit. a GDPR). See also Right to object, revocation of consent below.
Use of SalesViewer® technology
On this website, SalesViewer® technology from CONCEPTPARTNER® GmbH is used on the basis of your consent in the cookie banner (Art. 6 (1) lit. a GDPR) to collect data for marketing, market research and optimization purposes. See also Right to object, revocation of consent below.
Usage profiles can be created from this data under a pseudonym. To this end, ‘tracking scripts’ are used for collecting company-related data. The data collected with this technology is not used to identify the website visitor in person and is not combined with any personal data relating to the pseudonymised user. You can opt out of data being collected and stored at any time, with future effect. Please click this link https://www.salesviewer.com/opt-out to prevent SalesViewer® recording data through this website in future. An opt-out cookie will be stored on your device for this website. If you delete your cookies from this browser, you must click the link again. For further information on SalesViewer® technology, visit https://www.salesviewer.com/.
Our website is secured using the “Wordfence Security” service operated by Defiant Inc, 800 5th Ave, Suite 4100, Seattle, WA 98104, USA.
This website uses Borlabs Cookie, which sets a technically necessary cookie (borlabs-cookie) to store your cookie consents.
Borlabs cookie does not process any personal data.
The borlabs-cookie cookie stores your consents that you gave when you entered the website. If you wish to revoke these consents, simply delete the cookie in your browser. When you re-enter/reload the website, you will be asked again for your cookie consent.
What information is stored in the cookie?
The following information is stored in the borlabs-cookie cookie:
Domain and path of the WordPress website
The UID is a randomly generated ID and is not personal information.
For more information on the collection and use of data by Borlabs Cookie, please see: https://de.borlabs.io/datenschutz/
Social media services
We give you the opportunity to recommend and discuss content in selected social media services. For this purpose, corresponding links are provided by the operators of these platforms. These links are not executed automatically, but are only activated by clicking.
The data privacy practices of these platforms are beyond our control. Please see
Facebook data protection information
Instagram data protection information
LinkedIn data protection information
Xing data protection information
Pinterest data protection information
Youtube data protection information
for details of the privacy practices of each platform.
Ability to contact us through the website
In keeping with statutory requirements, the Gütermann GmbH website provides contact details, enabling you to communicate with us directly, quickly and electronically. This includes a general e-mail address. If a data subject contacts the controller through a contact form, an e-mail is sent to email@example.com. These e-mails are forwarded by our marketing staff to the relevant department. To provide you with the best possible customer care, your personal data is processed and used by the regional A&E Gütermann companies in order to deal with your enquiry. The data entered in the contact form is processed on the basis of your consent (Art. 6 (1) lit. a GDPR). You can withdraw this consent at any time. All you need to do is send us an informal e-mail. The lawfulness of the data processing operations carried out up to the time of revocation remains unaffected by the revocation. The data you enter in the contact form will remain with us until you withdraw your consent to its storage. Mandatory statutory provisions – in particular retention periods – remain unaffected.
This data is not stored on the web server. Depending on the nature of your request, the data you provide will be stored on Gütermann systems if this is necessary to deal with your request. Please note that data transmitted online is not always secure. Particularly when communicating by e-mail, data protection cannot be guaranteed.
Data protection for applications and in the application process
The controller collects and processes the personal data of applicants for the purpose of performing the application process. Data can also be processed electronically. This is particularly the case if an applicant transmits relevant application documents electronically by e-mail to the controller. If the controller enters into a contract of employment with an applicant, the data transmitted is stored for the purpose of performing the employment relationship and in compliance with statutory provisions. If the controller does not enter into a contract of employment with the applicant, the application documents are automatically erased two months after the rejection decision has been made known, unless other legitimate interests of the controller prevent such erasure. For the purposes of this policy, ‘other legitimate interests’ means, for example, to satisfy the burden of proof under General Equal Treatment Act (AGG) proceedings.
People under 18 years of age should not provide us with any personal data without the consent of a parent or guardian. We do not request personal data from children and young people, nor do we store it or share it with third parties.
We have put in place technical and organisational security measures to protect your personal data from unauthorised access and to prevent it from being lost, destroyed or manipulated. Where personal data is transmitted in electronic form, the information is encrypted to prevent the data being misused by third parties. Our security measures are revised on an ongoing basis, in line with technological progress.
Our staff and service providers that we commission to process your data are obligated to maintain confidentiality and data secrecy.
If you use external links provided through our websites, this Data Protection Information does not cover linked pages. Gütermann GmbH is not responsible for the content of such pages and associated data privacy. The operators of the respective sites have this responsibility. For more details, please see the Legal Notice information and the privacy policies of any externally linked sites.
Right to object, withdrawal of consent
You can object to having your personal data processed or used by us at any time, or you can withdraw any previously provided consent, with future effect. In such cases, please write to Gütermann GmbH, Marketing Industry, Landstraße 1, 79261 Gutach, Germany or e-mail firstname.lastname@example.org.
Right of access, right to rectification, erasure and blocking
You can obtain information at any time about the data we have stored about you. If necessary, please write to Gütermann GmbH, Marketing Industry, Landstraße 1, 79261 Gutach, Germany or e-mail email@example.com. You can use the same contact details to request that
Gütermann GmbH rectify, erase or block your data.
Changes to our Data Protection Information
We reserve the right to modify our security and data privacy measures, to the extent necessary as technology develops or the law changes. In such cases, we will also update our data privacy notices accordingly. It is therefore important that you are familiar with the latest version of our Data Protection Information.
Questions, suggestions, complaints
We would like to give you an overview of how we process your personal data and your rights under data protection law.
For the purposes of the applicant selection process, it is necessary to process the personal data of the applicant. This is done in accordance with statutory provisions, internal regulations and the personality rights of the data subjects.
We would like to provide you with an overview of how your personal data is processed by us and your rights arising from data protection law.